Openness vs Secrecy
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March 30, 2008, 8:34 pm
Filed under: Serious
Filed under: Serious
In favour of openness:
- People are invested in your products
- You develop the products that people want
- There’s constant engagement with your customers
- More inputs to your development and the wisdom of crowds
- Doing things faster by drawing on others
- Transparent = honest
In favour of secrecy:
- Everyone loves a secret (for a little while, at least)
- You can come up with products people didn’t know they wanted
- News, when it comes, is big and concentrated enough to get noticed
- A single-minded focus on doing your own thing brilliantly – fewer distractions and less diluted ideas (wisdom of crowds can also equal mediocrity of crowds)
- No-one can copy you if they don’t know what you’re doing
- Easier to manage expectations when people aren’t expecting
- Confident, verging on arrogant
Ok, it’s not quite as black and white as that. Both work. Most companies will use a bit of both. You probably just have to be a little more remarkable to pull off secrecy.
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