The Grey Blog

March 18, 2008, 2:47 pm
Filed under: Serious

I’ve been thinking that a lot of brands could be more useful. Maybe usefulness is the next dimension that brands need in order to stand out.

It’s part of what I was trying to get at with the back-end stuff below.

Instead of adding to the noise competing for our attention, or forcing into places where we’ve no need for them, can brands and marketing be useful?

I was going to expand on this before I read these creds from Zeus Jones and realised someone else had done a much better job. (Built a whole company around it.)

But it doesn’t seem to be something that many brands are actually doing yet.

Would getting more pro-active about marketing help? Instead of waiting for internal pressures to throw up a brief, could we look more to the outside world and work out what’s actually needed?

More like new product development.


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