The Grey Blog

“Have Fun With It”
March 17, 2008, 12:30 pm
Filed under: Serious

I’m pretty sure these people did…

But I’m not so sure about these people…

The first of these ads looks like it was made by some mates having a pretty good time – I’d bet the same enthusiasm goes into making their products better. But the second one feels like a marketing message that I’d rather ignore.

Maybe it’s not the fairest comparison because Insight are a fashion company doing a brand ad and Rossignol are a sports company doing a product ad. Still. Somewhere along the way, Rossignol seem to have lost a bit of enthusiasm – looks like they got a bit too serious about making an ‘advert’.

I think we should be trying to surface enthusiasm – it suggests we care, we know our shit, we’re obsessive about our product, we’d be embarrassed to produce anything that wasn’t up to scratch… It’s almost more important than what we say (because most people will ignore that anyway).


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